It’s not every day that you get the chance to lead a global, headline-driven OOH campaign, and this Taskrabbit project was like a copywriter’s Christmas: me, a blinking cursor, brass tacks advertising, and a brand game enough to rib their audience.

In addition to general messaging, we created tailored, city-specific placements for San Francisco, NYC, Chicago, Washington DC, Minneapolis, Seattle and Nashville, each packed with insider, “IYKYN” humor.

Writer