Turns out, holiday magic doesn’t just happen. Behind every stuffed stocking, trimmed tree, and architecturally sound gingerbread house, there’s a magic-maker quietly holding it all together. With so much pressure to make the holidays perfect, we wanted to use our 2025 holiday platform to offer some relief, serve up a bit of nostalgia, and bring just a little magic.

Our stop-motion spots embraced the hand-made sparkle of yesteryear and delivered a 30-story-tall arctic hunk to Times Square, while our limited-edition “Lie Pie” kit—hyped by influencers like reality TV’s most notorious truth-bender, Boston Rob—gave magic-makers everything they needed to dupe guests into thinking they’d spent hours baking a pie from scratch, all while supporting families in need through Feeding America.

Creative Lead | Writer