It’s no small feat to launch a brand on TikTok. if you’re doing it wrong, Tok’ers will sniff you out and CRUCIFY you.
Ok not really, but they won’t follow you.

So we decided that if Panda Express was going to appeal to the fans, we were going to tap the fans—one in particular whose fandom bordered on Stan-dom; Jimmy O. Yang. We sent Panda’s executive chef into Jimmy’s Kitchen for a full episode of the popular YouTube series, then chopped the footage into bite-sized content that officially launched the brand on TikTok.

Next, we moved onto the obvious choice—a sentient Orange Chicken nugg. We created a character, fabricated a whole world around him, and sent him on miniature, mouthwatering adventures.