Boutique mixer brand Mixwell believes that the world is a better place when you mix well. But let's face it, some people will never mix well with others. So we asked those people NOT to buy Mixwell. And reintroduced the brand as “A Mixer for those who mix well and not for those who don’t”.

As part of our launch blitz, we plastered LA streets with bold, headline-driven wild postings, imploring QAnoners, Karens, and phobes of all stripes to buy something else. Like, anything else.

Clio Awards: Silver Winner, Billboard | Bronze Winner: Print & OOH Craft, Copywriting
Shorty Awards: Winner, LGBTQ Community Engagement
The Drum: Finalist, Best Inclusive Campaign
Power of Purpose Awards 2022: Finalist, Diversity and Inclusion