Carl’s Jr. ads have a long history of being…um…let’s call it racy. Writhing supermodels, sudsing socialites, lotsa’ lip gloss and very little clothing. Not exactly up to snuff culturally. We set out to help them reclaim the mantle of provocateur, today-style. So what’s that mean? Male gaze—nope. Meat gaze—yep. Ham-handed innuendo—uh uh. Hamburger innuendo—uh huh. Objectifying women—oh, hell no. Objectifying burgers—oh, hell yes.